CRABSHAKK

Since February 2023, I have managed the social media presence for Crabshakk Botanics, overseeing a broad range of creative and strategic responsibilities. My role involves developing visual and written content that reflects the unique identity of the restaurant, including photography, video reels, and social media copy. I also design event posters for both Crabshakk Botanics and its sister venue, Crabshakk Finnieston, tailoring each piece to suit the specific event and audience of the location.

Beyond content creation, I handle the scheduling and publishing of posts to ensure consistency across platforms, actively engage with the online community by responding to messages and comments, and track analytics to monitor performance. Using these insights, I continually refine our approach to grow the audience and deepen engagement, helping both venues maintain a strong and authentic digital presence.